More and more, companies are discovering the importance of keeping their employees engaged. For this reason, building a sense of pride and loyalty in the company brand among employees has become of paramount interest to forward-thinking organizations.
Why Engagement Should Be an Organizational Priority
Why does loyalty matter? Employee loyalty breeds customer loyalty. A recent study from Aberdeen found that companies with engaged employees see 233 percent greater customer loyalty and 26 percent greater increase in annual revenue than companies with disengaged employees.
Engaged employees work longer, have a better sense of top priorities for the company, and are largely more productive than disengaged employees. Most organizations have a lot of room for improvement in this area. According to a 2016 Gallup poll, only 32.6 percent of employees are engaged.
Another reason employee engagement matters is turnover. ADP Research Institute found that workers aged 24 and under had a turnover rate of 50 percent in the first quarter of 2016. That costs companies a lot of money — $30.5 billion annually.
There are a lot of ways to engage employees on-site at the office, but businesses are also realizing that it is time to meet employees wherever they are. This is where mobile technology comes into play.
Average cell phone users touch their smartphone 2,617 times a day. Mobile is a tool that is just waiting to be used. Here are seven ways employers and their employees can benefit from mobile employee engagement.
#1 Connect with employees anytime, anywhere
Most people in the U.S. have mobile devices somewhere on their person for the majority of the day. If they are interacting with those devices as much as the stats say they are, employers have a built-in way to connect with employees whenever and wherever it is most convenient for the employee. Email blasts can be missed, but a push notification on an employee’s phone is going to be seen. This is great for company-wide messages, like a change in email policy or an update to the employee handbook, but it is also valuable for managers and team members.
#2 Get Instant Feedback
Surveys and polls are an excellent tool for employers, and they make workers feel like they have a voice. They are a great way to build the employer-employee relationship. If a company is looking to take the next step in instant feedback, though, it may be time to go mobile.
Geolocation technology allows employers to track the location of an employee and feed them a survey or poll based on the office they just left, while the experience is still fresh in their mind. Companies can also push surveys based on the content that an employee is perusing, with questions based on, for example, the video or training module the person just finished.
Again, this is good for both employers and employees. It allows the employer to enhance the experience for the next user (with real-time feedback) and it gives the employee a sense that his or her opinion is being heard.
#3 Increase Productivity
Mobile engagement allows employees to participate in work-related activities on their own time, which increases productivity. If an employee can watch a training video on the train commute home, for example, he or she is more likely to do so than if extra time must be set aside during the day.
Another way mobile engagement can increase productivity is through gamification. Quizzes, trivia, augmented reality, geo-tagged scavenger hunts, and more can help encourage employees to learn more faster and help keep employee enthusiasm high.
#4 Incentivize Interactivity With the Brand
Employees are even more likely to watch a training video or play a game if there is an incentive to do so, in the form of badges or points that can be redeemed for rewards. Badges can be given for any number of things such as: for browsing a few screens, submitting or sharing information, or providing feedback.
This system encourages interaction with the brand, forges even stronger ties between employee and employer, and can help put employees on the fast track to advancement within the company.
#5 Enhance Personalization
Mobile employee engagement also allows a company to create an experience targeted to fulfill the needs and desires of each employee. Depending on a user’s history with the app, what videos they tend to watch, or which surveys they choose to fill out, different content can be pushed to make their experience more valuable and enjoyable. Personalization also allows employers to learn more about their workers, which can inform future content and information.
#6 Communicate Clear Values
If a business is looking to build employee engagement and, subsequently, loyal brand ambassadors, they want their workers to understand corporate vision and values. According to a survey from Eagle Hill Consulting, 47 percent of workers do not know or are unsure of their employer’s core values.
Mobile engagement is an excellent way to communicate a company’s mission and values, because the entire experience is branded. Even the decision to go mobile itself communicates something about a company.
#7 Encourage Camaraderie
An in-office chat system is very useful for communication when people are at work, but a mobile app allows employees to interact with each other outside of the office. Employees who forge relationships and connect outside of the office are more likely to work well together and increasingly likely to stay in their jobs.
The Benefits of Mobile Employee Engagement
Employees who are engaged do not want to leave the company for which they work. They are brand ambassadors who spread goodwill about their employer. Mobile engagement helps employers build strong connections with employees by delivering content to them on their terms. For all of these reasons, mobile employee engagement just makes sense.
If you're looking to take the next step in employee engagement, we can help. Try the hubEngage app for free to find out how your company can go mobile.