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Use A Targeted News Feed For Internal Employee Communications

4 Advantages of Having a Targeted News Feed on Businesses’ Internal Communication Platforms

A newsfeed is an effective tool in terms of innovation in communication. Here are 4 benefits of having a targeted newsfeed on your employee engagement and communications platform.


When it comes to implementing an employee communications platform, social networks are the best example of how value can be created through crowd-sourced content creation. The active streaming of news and content has the potential to deliver value to employee networks by keeping them well informed about other employees as well as the company itself, not only socially, but also with information that can impact their lives positively and negatively. The real value then comes from the value you deliver to your network and value delivered to you from your network.

This is why a newsfeed has been one of the most effective tools in terms of innovation in communication. Online communication has always been transactional in nature, in order to see the actual impact, emails expect a response as do messages on chats. A newsfeed enables businesses to maintain constant touchpoints with employees without making them so obviously transactional in nature. They can deliver valuable pieces of information in the form of news and content on a platform they own. The network effect then follows through ensuring the sharing of information which doubles, triples, quadruples the value. This is a priceless resource for organizations to harbor.


Here are 4 benefits of having a targeted newsfeed on your employee engagement and communications platform:


  1. The first and foremost important benefit is that it has the ability to retain employees through engagement and minimize attrition
  2. A constant newsfeed depicts growth and progress keeping employees excited about the future and motivated to keep working towards a collective goal
  3. Businesses can depict a clear vision and messaging and can also gauge employee temperament through the way employees react and engage with each piece of content
  4. Educate your employees with the right information specific to the industry to help strengthen company-wide knowledgebase


With an engagement and communication solution like HubEngage, businesses can push out the latest company news in an organized, targeted fashion with segmentation capabilities and with multi-format attachments such as documents, videos, images, and more.

By broadcasting information to highly targeted segments, organizations can ensure mass absorption of information through the most consumed types of media. Now you can feature a company-specific (not just the normal user-specific) newsfeed on the top of the user interface which will be seen as soon as users log in to their employee account. Also, businesses can effortlessly live stream content company-wide directly from management.

The key to the effectiveness of a targeted news feed lies solely in relevance. Delivering relevant content to the right audience. Relevance gives way to personalization which in turn fortifies that which most concerns the users. All of this brings it back to the employees being the center focus. A targeted news feed for your company engagement platform can be highly beneficial in terms of reinforcing the employee network and strengthening the workforce which is the secret to a successful business.

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Zainab Kapasi

A Marketing Manager at HubEngage, Zainab specializes in employee engagement and developing strategies and techniques to elevate the employee experience and work environment in order to subsequently improve productivity, quality of work, and ROI.

Marketing Manager & Editor, @Hubengage

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