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Use a centralized employee app

Why Using A Centralized App For Your Workforce Is More Important Than Ever

Employee apps for communications and engagement come in all different forms. Some are focused on top-down communications, pushing out content such as news, important messages, events, company information, and other information. Some have bottom-up features built-in that allow employees to participate in the content ecosystem, with features such as feedback surveys, recognition programs, training, learning, instant messaging, rewards, social feeds, and much more. Having a centralized app for your workforce can streamline the flow of communications and make it easier to get employees engaged. 

In this article we’re going to break down some of these important features so that you can pick and choose which ones are most important to you and centralize it all in one single platform, creating the ultimate employee experience.

Top-down Communications:

Typically this type of communication involves pushing out company/management to employ basic content such:

  • News, text, videos, images, documents, etc. 
  • Events 
  • Policies
  • Procedures
  • Directories
  • Links
  • Covid-19 updates

Bottom-up Communications:

These involve the employee contributing to the content ecosystem with their input into the app platform.

  • Storytelling
  • Recognition
  • Rewards
  • Learning and Training
  • Gamification 
  • Social feeds
  • Surveys
  • Forms
  • Instant messaging 

Based on your corporate strategy on what you’re trying to get across, you might opt for just the top-down communications, or let’s say you’re trying to build a great corporate culture, then you might just want to do some of the bottom-up features such as social feeds, storytelling, and recognition. Or maybe you want to blend many tactics, both top-down and bottom-up, to achieve 360° of employee engagement.

All these features must be pushed out through several channels in order to get your employees’ eyes on the content, through the last mile. It’s important you go with a platform such as HubEngage, that gives you access to not just mobile apps, but also modern intranet, digital displays, email newsletters, and even SMS text messaging.

By picking a flexible platform with all the features you need through all the channels that are most important to you, you can also achieve higher levels of employee satisfaction, employee experience, and ultimately engagement to build a fantastic culture for your company.

A Marketing Manager at HubEngage, Zainab specializes in employee engagement and developing strategies and techniques to elevate the employee experience and work environment in order to subsequently improve productivity, quality of work, and ROI.

Marketing Manager & Editor, @Hubengage

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