Franchise employee apps improve customer loyalty

December 8, 2016 Yash Chitre Customer Service, Employee Analytics, Employee Brand Advocacy, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Learning and Development, Employee Mobile Apps, Employee Rewards and Recognition 0 Comments
Millions of consumers visit franchises, such as quick serve restaurants (QSRs), specialty retail and others every day. Creating a memorable experience for customers starts with well trained and educated employees that can deliver on your brand promises.  That’s where franchise employee apps for communications and engagement from hubEngage can help. Keeping up with the service demands of many customers can put a strain on retail employee communications. Particularly when you have de-centralized work forces spread out over multiple geographic locations. It’s a constant challenge to keep your high-turnover employees motivated, trained and well informed to provide the best customer experience possible. Discover the power of a franchise employee app.Franchise employees rely on their mobile devices, whether they are iPhones, Android phones, iPods, iPads or tablets for news, updates, important information, communications and media content at all times. From the second they arrive to work at a location, they are looking at their mobile devices to stay in touch. Creating franchise employee apps can empower employees to provide a better customer experience to the people they interact with every moment of the day.Franchise employee apps can be a great way to communicate to your people, but make sure you can:
  • Push the right content, to the right workers, at the right time, based on segmentation, location and individual behaviors
  • Receive instant feedback from employees on a regular basis, so you continuously gain insights
  • Deliver content pre, during and post workday, in a fun and engaging format that creates social buzz
  • Incentivize employees to “want to get information” versus “have to get information” with the right rewards and recognition, while promoting, cross selling and up selling services
Your feature set for in-app tactics for franchise employee apps should be able to:Push critical information, such as product alerts, franchise news & updates, weather conditions, security & safety notices and much more to individual employees with tools such as location awareness technology and employee segmentation.Trigger instant feedback surveys and polls so you get data in real time, keeping your finger on the employee pulse, allowing you to stream focused content that improves the employer brand experience, while attracting and developing talent.Showcase benefits and services available to employees, such training, incentives from suppliers & vendors, health benefits, perks/discounts/giveaways and more. Leverage advertising opportunities to monetize fast with your vendor base.Launch gamification such as quizzes, trivia, “What Am I” and more. Reward with points, badges, coupons and discounts. Use augmented reality scanning to unlock digital content in scavenger hunts. Monetize messaging with vendor/supplier sponsorship.franchise employee apps

Franchise employee apps can create a confident, educated workforce.

Franchise employee apps from hubEngage lets brands communicate in a fun and easy to manage platform across multiple devices, while engaging, connecting and incentivizing employees across multiple functions inside the business. By leveraging our CoIL Engagement™ framework, using features such as proximity location via geofencing, low-energy Bluetooth beacons, segmentation by individual user behavioral KPIs, feedback tools, gamification, and analytics you can create the intrinsic motivators that lead to an outstanding experience.Don’t just digitize your existing web content. hubEngage starts the dialogue and fosters two-way communication, while you push all sorts of relevant content such as employee news, security updates, maps, location information, schedules, weather as well as incentives such as coupons and discounts based on in-door mapping locations. Trigger in-app notifications based on location so that your message gets across to the right employee, at the right place, at the right time, so you’re hyper-targeting, not guessing.  Turn franchise employees into instant brand ambassadors and a marketing channel for your business, making it the round trip destination of choice for customers and a top place to work for employees.With hubEngage powered franchise employee apps, employees can…
  • Receive push notifications for important news, updates, policies, training, etc.
  • Check for product updates
  • Find locations with wayfinding maps (retail & in-store product locations, etc.)
  • Get coupons/discounts from product and service providers
  • Interact with other employees via instant messaging, gamification, sharing stories
  • Play while they learn with quizzes, surveys, scavenger hunts and more
  • Share experiences, rewards and perks on social channels
  • View out of work “know before you go” interactions and incentives
  • Watch streaming videos and seasonal content
  • Receive relevant content via location based technology and employee segmentation
  •  Much, much more!
Franchise employee apps such as hubEngage, which are designed from the ground up to effectively help franchises of all sizes communicate with their employees better, have available built-in features such as:
  • News, Events & Info with Push Notifications
  • Surveys, Quizzes, Training & Gamification
  • Group & Individual Instant Messaging (with search)
  • Location Awareness & Segmentation
  • Rewards & Recognition Redemption
  • Mapping, Wayfinding & Interactive Tours
Want to learn more? Are you curious to try out sample franchise employee apps in a free trial? Check out hubengage.com to learn more on how you can push the needle on employee communications and engagement for franchises of any size.

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