Build brand advocacy.

They say the best form of marketing is word of mouth. And who is better suited to promote your products and services to consumers than your own employees? That’s where a CPG employee mobile app for communications and engagement from hubEngage can help drive advocacy and ambassadorship. CPG manufacturers typically have a diversified and segmented employee base, so it’s important to reach people when and where it matters most to them. They rely on their mobile devices, whether they are iPhones, Android phones, iPods, iPads or tablets for news, updates, important information, communications and media content at all times. From the second they arrive to work, they are looking at their mobile devices to stay in touch. Creating a CPG employee mobile app can empower employees to be educated and knowledgeable about thew brands they create every day, so that they can be your best marketing external channel.With a CPG employee mobile app from hubEngage, you can:
  • Push the right content, to the right workers, at the right time, based on segmentation, location and individual behaviors
  • Receive instant feedback from employees on a regular basis, so you continuously gain insights
  • Deliver content pre, during and post workday, in a fun and engaging format that creates social buzz
  • Incentivize employees to “want to get information” versus “have to get information” with the right rewards and recognition, while promoting, cross selling and up selling CPG products and services
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Effective mobile employee engagement tactics for CPGs

Push Critical Information

Push critical information, such as manufacturing updates, product news, plant conditions, training, learning and development and much more to individual employees with tools such as location awareness technology and employee segmentation.

Trigger Instant Feedback

Trigger instant feedback surveys and polls so you get data in real time, keeping your finger on the employee pulse, allowing you to stream focused content that improves the CPG employer brand experience, while attracting and developing talent.

Showcase Benefits

Showcase benefits and services available to employees, such as career growth, discounts on products, health benefits, perks/discounts/giveaways and more. Leverage advertising opportunities to monetize fast with your vendor base.

Launch Gamification

Launch gamification such as quizzes, trivia, “What Am I” and more. Reward with points, badges, coupons and discounts. Use augmented reality scanning to unlock digital content in scavenger hunts. Monetize messaging with vendor/supplier sponsorship.

Confident, educated workforce.

The CPG employee mobile app solution from hubEngage lets companies communicate in a fun and easy to manage platform across multiple devices, while engaging, connecting and incentivizing employees across multiple functions, from manufacturing to executive leadership, and many more. By leveraging our CoIL Engagement™ framework, using features such as proximity location via geofencing, low-energy Bluetooth beacons, segmentation by individual user behavioral KPIs, feedback tools, gamification, and analytics you can create the intrinsic motivators that lead to an outstanding experience.Don’t just digitize your existing web content. hubEngage starts the dialogue and fosters two-way communication, while you push all sorts of relevant content such as company employee news, security updates, maps, location information, schedules, weather as well as incentives such as coupons and discounts based on in-door mapping locations. Trigger in-app notifications based on location so that your message gets across to the right employee, at the right place, at the right time, so you’re hyper-targeting, not guessing.  Turn CPG employees into a instant brand ambassadors and a marketing channel for your company, making it the top brand for consumers and a top place to work for employees.
With a hubEngage powered app, CPG employees can…
  • Receive push notifications for important news, product updates, safety, policies, etc.
  • Check for scheduling and work updates
  • Find locations with wayfinding maps (locations, offices, resources, etc.)
  • Get coupons/discounts from CPG service providers
  • Interact with other employees via instant messaging, gamification, sharing stories
  • Play while they learn with quizzes, surveys, scavenger hunts and more
  • Share experiences, rewards and perks on social channels
  • View out of work "know before you go" interactions and incentives
  • Watch streaming videos and seasonal content
  • Receive relevant content via location based technology and employee segmentation
  • Much, much more!
The hubEngage difference

Relevant targeting

Push relevant content based on user individual behavior, location and analytics

Proximity

Use geofences and beacons to trigger content at the right time and place

Analytics

Understand your user better through deep insights and custom metrics

Easy to manage

Intuitive dashboard makes tactical deployment fast and easy to manage

Available built-in features

News, Events & Info with Push Notifications

Surveys, Quizzes, Training & Gamification

Group & Individual Instant Messaging (with search)

Location Awareness & Segmentation

Rewards & Recognition Redemption

Mapping, Wayfinding & Interactive Tours

Exclusive technology
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Use our free mobile app template, specifically designed for CPG employees, quickly customizable with your brand and content.

Already have an app? No problem, snap on our SDK to any existing app to add all of our employee engagement features.
Talk to us today and get started fast!