Tag: behavioral marketing

Employee communications app versus mobile intranet

December 20, 2016 Yash Chitre Employee Analytics, Employee Communications, Employee Engagement Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , 2 Comments
More and more, we are hearing from enterprise customers who have digital content systems such as Intranets and even internal social networks for their employees, and have taken those systems and made them “mobile-friendly”. But they problem is, they just don’t have engagement. They can’t get people to keep coming back on their own and […]

Ten ways to get more engagement in your employee surveys

October 7, 2016 Yash Chitre Employee Analytics, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Mobile Apps, Internal Communications Tags: , , , , , , , , , , , , , , , , , , , , , , , 3 Comments
Perhaps the number-one “best-selling” tactic request that we hear from our enterprise customers is, using mobile to increase effectiveness of employee surveys. Specifically, how do you get more of your people to engage and participate in company-wide employee surveys? Nearly every company of any size that approaches us, is already deploying surveys to their people. […]

Storytelling 101: How Wynn Resorts used this tactic to create a successful brand

September 10, 2016 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Learning and Development, Employee Mobile Apps, Internal Communications Tags: , , , , , , , , 2 Comments
Storytelling has become an effective tactic to increase employee communication and engagement. Collecting these stories can be burdensome and time consuming. However with an employee app platform such as hubEngage, companies are now able to extract the best employees stories on a wide range of subjects such as delivering on exceptional customer service, problem-solving, operational […]

Build a successful employee culture with an employee app

September 3, 2016 Yash Chitre Employee Analytics, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Learning and Development, Employee Mobile Apps Tags: , , , , , , , , , , , , , 0 Comments
Building an attractive corporate culture is easy when you have a dedicated mobile employee app platform, to not only get information and resources that will help them in their jobs, but also reward and recognize them for their contributions and give you the employer instant feedback and analytics on the corporate culture pulse. In the […]

Instant employee pulse: Using an app platform to deliver analytics

August 27, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , , , , , , , , 3 Comments
Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

The difference is in the employee engagement algorithm

July 1, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Engagement Strategies, Employee Gamification, Employee Mobile Apps, Internal Communications Tags: , , , , , , , ,
You hear people throw around big data in HR and employee engagement algorithm as their secret sauce to describe how their platform improves your employee engagement metrics. But, one has to think if a lot of thought and effort went into said “algorithm”. Assuming they really have one, when applied correctly, can they do the […]

Building an employee brand—thanks to your app

June 28, 2016 Yash Chitre Employee Communications, Employee Engagement Strategies, Employee Gamification, Employee Mobile Apps, Experiential Communications Tags: , , , , , ,
There are lots of ways to engage your employees in the workplace. Traditional tactics range from the basic poster in the break room all the way to fancy gamification portals that reward and recognize. I’ve personally developed hundreds of tactics and campaigns across dozens of clients to achieve greater employee engagement. What I have learned […]

Avoiding paralysis by analysis: Snapshot analytics

March 22, 2016 Yash Chitre Employee Analytics, Employee Communications, Research Tags: , , , , , , , , , , , ,
Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus groups, market research and countless other mechanisms to tap into the minds of our core […]

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

Mobile engagement at all levels: Customers, employees and advertisers

November 17, 2015 Yash Chitre Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , , , , , , ,
Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments inter-related to each other? Furthermore, is there a medium in which to address all […]

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