Tag: content marketing

Employee app analytics help deliver insights

March 17, 2017 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Mobile Apps, Experiential Communications, Internal Communications, Research Tags: , , , , , , 0 Comments
Many companies are beginning to develop and deploy their own employee apps for communication and engagement. But creating a robust and attractive employee app is only half the battle. You must be able to extract deep insights and analytics from your employee app platform. These employee app analytics can help you refine your content streams […]

Engineering employee apps foster ideas

January 7, 2017 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Learning and Development, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications, Talent Acquisition and Recruitment Tags: , , , 0 Comments
Engineering and technology companies move at a fast pace, constantly innovating and always trying new things in order to make discoveries that meet their customer needs. They typically have a diversified and segmented employee base, so it’s important to reach people when and where it matters most to them. Keeping up with the communication demands […]

Employee Generated Content – Social Feeds v/s Curated Stories for Employee Engagement

October 3, 2016 Tushneem Dhamagadda Employee Brand Advocacy, Employee Communications, Employee Engagement Strategies, Employee Mobile Apps, Internal Communications Tags: , , , , , , 0 Comments
When it comes to employee engagement, talent recruitment and brand advocacy, a lot of HR consultants and internal communication specialists propose using employee generated content (EGC) that can be shared not just with other employees, but also on their social networks. Using employee content is undoubtedly a great idea especially given the facts that employees are […]

Storytelling 101: How Wynn Resorts used this tactic to create a successful brand

September 10, 2016 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Learning and Development, Employee Mobile Apps, Internal Communications Tags: , , , , , , , , 2 Comments
Storytelling has become an effective tactic to increase employee communication and engagement. Collecting these stories can be burdensome and time consuming. However with an employee app platform such as hubEngage, companies are now able to extract the best employees stories on a wide range of subjects such as delivering on exceptional customer service, problem-solving, operational […]

Build a successful employee culture with an employee app

September 3, 2016 Yash Chitre Employee Analytics, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Learning and Development, Employee Mobile Apps Tags: , , , , , , , , , , , , , 0 Comments
Building an attractive corporate culture is easy when you have a dedicated mobile employee app platform, to not only get information and resources that will help them in their jobs, but also reward and recognize them for their contributions and give you the employer instant feedback and analytics on the corporate culture pulse. In the […]

Instant employee pulse: Using an app platform to deliver analytics

August 27, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , , , , , , , , 3 Comments
Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

The difference is in the employee engagement algorithm

July 1, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Engagement Strategies, Employee Gamification, Employee Mobile Apps, Internal Communications Tags: , , , , , , , ,
You hear people throw around big data in HR and employee engagement algorithm as their secret sauce to describe how their platform improves your employee engagement metrics. But, one has to think if a lot of thought and effort went into said “algorithm”. Assuming they really have one, when applied correctly, can they do the […]

Building an employee brand—thanks to your app

June 28, 2016 Yash Chitre Employee Communications, Employee Engagement Strategies, Employee Gamification, Employee Mobile Apps, Experiential Communications Tags: , , , , , ,
There are lots of ways to engage your employees in the workplace. Traditional tactics range from the basic poster in the break room all the way to fancy gamification portals that reward and recognize. I’ve personally developed hundreds of tactics and campaigns across dozens of clients to achieve greater employee engagement. What I have learned […]

Avoiding paralysis by analysis: Snapshot analytics

March 22, 2016 Yash Chitre Employee Analytics, Employee Communications, Research Tags: , , , , , , , , , , , ,
Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus groups, market research and countless other mechanisms to tap into the minds of our core […]

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

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