Tag: iBeacons

Instant employee pulse: Using an app platform to deliver analytics

August 27, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , , , , , , , , 3 Comments
Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

Triggering content just in time to create brand advocacy

October 20, 2015 Yash Chitre Proximity Tags: , 0 Comments
As mobile devices grow in popularity, many brands are rushing to make sure they are triggering content to those devices to get customer eyes on the prize more effectively. Whether its texting notifications, using apps for push notifications, alerting offers/deals or doing some simple gamification, there are many engagement tactics that can be put into […]

Use your app platform to track everyday actions

September 8, 2015 Yash Chitre Employee Mobile Apps, Proximity Tags: , , , , 0 Comments
Mobile and web apps are a great way to track all sorts of metrics as your users engage with different features of the app. For example, you can track a user’s exact location, study their behaviors, purchase and browsing patterns—all in the name of taking that information, analyzing it through big data algorithms and advanced […]

SAAS for iBeacon hardware

February 3, 2015 Yash Chitre Proximity Tags: , 1 Comment
As iBeacons start to roll out in full force world-wide, many brands and operators of this new hardware are beginning to examine the software that will power these powerful little devices. Since they are relatively new, many big brands are turning to custom, white-label solutions. These solutions are typically custom built from the ground up, […]

iBeacons – Game changer?

September 30, 2014 Yash Chitre Proximity Tags: , 0 Comments
Lots of buzz this year about iBeacons. This “revolutionary” indoor proximity system developed by Apple is described as “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon. While […]

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