Tag: loyalty

Avoiding paralysis by analysis: Snapshot analytics

March 22, 2016 Yash Chitre Employee Analytics, Employee Communications, Research Tags: , , , , , , , , , , , ,
Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus groups, market research and countless other mechanisms to tap into the minds of our core […]

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

The difference between gaming and gamification

February 9, 2016 Yash Chitre Employee Communications, Employee Gamification, Experiential Communications Tags: , , 0 Comments
Here’s something we here all the time: What’s the difference between gaming and gamification? It’s an important distinction and one that is often confused by marketers and the C-Suite all the time. Last year, we created a custom white-label app for a franchised regional retailer and pitched a gamification component to the suite of engagement […]

Incentive marketing with gamification

December 29, 2015 Yash Chitre Employee Communications, Employee Gamification Tags: , , , , 0 Comments
Gamification is a proven tactic to improve engagement scores across organizations. This is a proven fact. But how do you get your audience to engage in the gamification tactics you have put in place? Many offer incentive marketing such as…. Badges Rewards Recognition Coupons Discounts 2 for 1 Buy one get one offers Exclusive deals […]

The best mobile engagement tactics for employees

December 15, 2015 Yash Chitre Best of Lists, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Experiential Communications Tags: , , , , , 0 Comments
By popular demand, we have decided to create an ongoing list of the best engagement tactics for various vertical markets. This installment focuses on employees. We plan to keep these lists open, so feel free to drop us suggestions of what you’ve seen work and what doesn’t! Special thanks to those whom have sent us […]

Mobile engagement at all levels: Customers, employees and advertisers

November 17, 2015 Yash Chitre Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , , , , , , ,
Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments inter-related to each other? Furthermore, is there a medium in which to address all […]

What are your tactics telling you?

September 22, 2015 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , ,
Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day. Some are trying to increase customer traction Some are trying cross-sell and upsell Some are trying to introduce a new product or service Some are trying to get their employees motivated and inspired The list […]

Behavioral marketing – watch, listen and learn

August 25, 2015 Yash Chitre Employee Analytics, Employee Communications, Employee Feedback Strategies Tags: , , , , , , , ,
Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs. A good example of watch, listen and learn behavioral marketing is Frito-Lay’s Doritos brand of […]

Trigger content based on actions and location

July 28, 2015 Yash Chitre Employee Communications, Employee Mobile Apps, Proximity Tags: , , , , , , , , , , , 1 Comment
Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a chord with the end user and they’ll bite. That […]

The best mobile employee engagement tactics for retail

June 16, 2015 Yash Chitre Best of Lists, Employee Communications, Employee Feedback Strategies, Experiential Communications Tags: , , , , , 0 Comments
By popular demand, we have decided to create an ongoing list of the best employee engagement tactics for various vertical markets. Our first will focus on retail, but we will publish future lists for experiential venues, employees and more. We plan to keep these lists open, so feel free to drop us suggestions of what […]

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