Tag: marketing

Ten ways to get more engagement in your employee surveys

October 7, 2016 Yash Chitre Employee Analytics, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Mobile Apps, Internal Communications Tags: , , , , , , , , , , , , , , , , , , , , , , , 3 Comments
Perhaps the number-one “best-selling” tactic request that we hear from our enterprise customers is, using mobile to increase effectiveness of employee surveys. Specifically, how do you get more of your people to engage and participate in company-wide employee surveys? Nearly every company of any size that approaches us, is already deploying surveys to their people. […]

Instant employee pulse: Using an app platform to deliver analytics

August 27, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , , , , , , , , 3 Comments
Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

One-off engagement tactics or global strategy?

May 17, 2016 Yash Chitre Employee Communications, Employee Feedback Strategies, Experiential Communications Tags: , , , , , 0 Comments
Often times marketers fall into the trap of creating one-off engagement tactics, without linking the tactics to a bigger plan or global strategy. This happens in companies of all sizes and industries. As marketers, we tend to be passionate people—mostly right brained and a very spontaneous breed. Worse yet, we tend to be influenced (sometimes […]

Avoiding paralysis by analysis: Snapshot analytics

March 22, 2016 Yash Chitre Employee Analytics, Employee Communications, Research Tags: , , , , , , , , , , , ,
Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus groups, market research and countless other mechanisms to tap into the minds of our core […]

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

The best mobile engagement tactics for employees

December 15, 2015 Yash Chitre Best of Lists, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Experiential Communications Tags: , , , , , 0 Comments
By popular demand, we have decided to create an ongoing list of the best engagement tactics for various vertical markets. This installment focuses on employees. We plan to keep these lists open, so feel free to drop us suggestions of what you’ve seen work and what doesn’t! Special thanks to those whom have sent us […]

Mobile engagement at all levels: Customers, employees and advertisers

November 17, 2015 Yash Chitre Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , , , , , , ,
Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments inter-related to each other? Furthermore, is there a medium in which to address all […]

Connecting physical to digital with mobile technology

October 6, 2015 Yash Chitre Customer Service, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition Tags: , , , , , , , , , , ,
A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative technologies that can help bricks turn into clicks. The challenge: The ability to take a physical […]

What are your tactics telling you?

September 22, 2015 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , ,
Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day. Some are trying to increase customer traction Some are trying cross-sell and upsell Some are trying to introduce a new product or service Some are trying to get their employees motivated and inspired The list […]

Behavioral marketing – watch, listen and learn

August 25, 2015 Yash Chitre Employee Analytics, Employee Communications, Employee Feedback Strategies Tags: , , , , , , , ,
Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs. A good example of watch, listen and learn behavioral marketing is Frito-Lay’s Doritos brand of […]

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