Tag: proximity

Employee communications app versus mobile intranet

December 20, 2016 Yash Chitre Employee Analytics, Employee Communications, Employee Engagement Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , 2 Comments
More and more, we are hearing from enterprise customers who have digital content systems such as Intranets and even internal social networks for their employees, and have taken those systems and made them “mobile-friendly”. But they problem is, they just don’t have engagement. They can’t get people to keep coming back on their own and […]

Build a successful employee culture with an employee app

September 3, 2016 Yash Chitre Employee Analytics, Employee Communications, Employee Engagement Strategies, Employee Feedback Strategies, Employee Gamification, Employee Learning and Development, Employee Mobile Apps Tags: , , , , , , , , , , , , , 0 Comments
Building an attractive corporate culture is easy when you have a dedicated mobile employee app platform, to not only get information and resources that will help them in their jobs, but also reward and recognize them for their contributions and give you the employer instant feedback and analytics on the corporate culture pulse. In the […]

Instant employee pulse: Using an app platform to deliver analytics

August 27, 2016 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps Tags: , , , , , , , , , , , , , , , , , , , , , 3 Comments
Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

Triggering content just in time to create brand advocacy

October 20, 2015 Yash Chitre Proximity Tags: , 0 Comments
As mobile devices grow in popularity, many brands are rushing to make sure they are triggering content to those devices to get customer eyes on the prize more effectively. Whether its texting notifications, using apps for push notifications, alerting offers/deals or doing some simple gamification, there are many engagement tactics that can be put into […]

Use your app platform to track everyday actions

September 8, 2015 Yash Chitre Employee Mobile Apps, Proximity Tags: , , , , 0 Comments
Mobile and web apps are a great way to track all sorts of metrics as your users engage with different features of the app. For example, you can track a user’s exact location, study their behaviors, purchase and browsing patterns—all in the name of taking that information, analyzing it through big data algorithms and advanced […]

Geofences – Why hasn’t the adoption rate increased?

March 31, 2015 Yash Chitre Proximity Tags: , , , , , , , , 1 Comment
A geofence is a simple concept that employs location based proximity technology to enhance a user’s experience. It’s exactly what you might think it is—a virtual “fence” that defines a particular geographic area—maybe a mall parking lot for example. What it enables you to do is know exactly when a person has entered or exited […]

Survey says…use the geofence!

February 17, 2015 Yash Chitre Proximity Tags: , , , , , , , , 0 Comments
Let’s face it. Surveys are probably the most popular tool for corporate marketers to get real time feedback and actionable insights from consumers. Whether it’s a simple voluntary survey posted on a website, splashed on a homepage before a user can enter a site, or emailed before or after a visit or purchase (online or […]

SAAS for iBeacon hardware

February 3, 2015 Yash Chitre Proximity Tags: , 1 Comment
As iBeacons start to roll out in full force world-wide, many brands and operators of this new hardware are beginning to examine the software that will power these powerful little devices. Since they are relatively new, many big brands are turning to custom, white-label solutions. These solutions are typically custom built from the ground up, […]

iBeacons – What are they?

January 20, 2015 Yash Chitre Employee Mobile Apps, Experiential Communications, Proximity Tags: , 0 Comments
Everyone’s talking about them. They are curious little devices that some manufacturers are even making look rock like (like Estimote). So why all the buzz this year? Essentially, they are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen out for the signal transmitted by these iBeacons and respond accordingly when the phone comes […]

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