More and more, we are hearing from enterprise customers who have digital content systems such as Intranets and even internal social networks for their employees, and have taken those systems and made them “mobile-friendly”. But they problem is, they just don’t have engagement. They can’t get people to keep coming back on their own and […]

Perhaps the number-one “best-selling” tactic request that we hear from our enterprise customers is, using mobile to increase effectiveness of employee surveys. Specifically, how do you get more of your people to engage and participate in company-wide employee surveys? Nearly every company of any size that approaches us, is already deploying surveys to their people. […]

Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of manpower to manage. For example, let’s take the most simple of tactics that comes to mind to measure […]

It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a dart at a board and hoping to hit the bull’s eye. Will you hit […]

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative technologies that can help bricks turn into clicks. The challenge: The ability to take a physical […]

A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content increases, so does the massive amounts of data it generates. That’s a big […]

It seems like there’s a million different analytical tools out there for marketers to leverage today, particularly when it comes to mobile analytics. We apply these tools to complex data sets in order to extract valuable insights that can help us push our brand efforts forward. Analytical tools are essential for any marketer, because they […]

Push media is becoming increasingly popular these days in the world of diversified marketing and advertising. If you’ve got an iPhone or Android device and run apps, you’ve more than likely noticed carefully woven media in the form of push notifications—text, photos, coupons/deals/offers and much more popping up on you device. Almost like when pop-ups […]

No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day. If you’re a retailer, it’s using it as a channel to push what’s on sale […]

Mobile apps should be every shopper marketer’s best friend. Why this channel over the endless choices of others like TV, web (paid or organic), social, etc.? Most importantly, because the user downloaded the app, which means they want to connect with you and your brand. You have permission to target them with everything you got […]