Tag: ROI

Building an employee brand—thanks to your app

June 28, 2016 Yash Chitre Employee Communications, Employee Engagement Strategies, Employee Gamification, Employee Mobile Apps, Experiential Communications Tags: , , , , , ,
There are lots of ways to engage your employees in the workplace. Traditional tactics range from the basic poster in the break room all the way to fancy gamification portals that reward and recognize. I’ve personally developed hundreds of tactics and campaigns across dozens of clients to achieve greater employee engagement. What I have learned […]

Avoiding paralysis by analysis: Snapshot analytics

March 22, 2016 Yash Chitre Employee Analytics, Employee Communications, Research Tags: , , , , , , , , , , , ,
Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus groups, market research and countless other mechanisms to tap into the minds of our core […]

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

Mobile engagement at all levels: Customers, employees and advertisers

November 17, 2015 Yash Chitre Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , , , , , , ,
Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments inter-related to each other? Furthermore, is there a medium in which to address all […]

Dartboard marketing doesn’t work

November 3, 2015 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications, Proximity Tags: , , , , , , , , , ,
It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a dart at a board and hoping to hit the bull’s eye. Will you hit […]

Connecting physical to digital with mobile technology

October 6, 2015 Yash Chitre Customer Service, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition Tags: , , , , , , , , , , ,
A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative technologies that can help bricks turn into clicks. The challenge: The ability to take a physical […]

What are your tactics telling you?

September 22, 2015 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Experiential Communications Tags: , , , , , , ,
Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day. Some are trying to increase customer traction Some are trying cross-sell and upsell Some are trying to introduce a new product or service Some are trying to get their employees motivated and inspired The list […]

Behavioral marketing – watch, listen and learn

August 25, 2015 Yash Chitre Employee Analytics, Employee Communications, Employee Feedback Strategies Tags: , , , , , , , ,
Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs. A good example of watch, listen and learn behavioral marketing is Frito-Lay’s Doritos brand of […]

Big data, big deal. Small data, bigger deal.

August 11, 2015 Yash Chitre Big Data In HR, Employee Analytics Tags: , , , , , , , , ,
A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content increases, so does the massive amounts of data it generates. That’s a big […]

Trigger content based on actions and location

July 28, 2015 Yash Chitre Employee Communications, Employee Mobile Apps, Proximity Tags: , , , , , , , , , , , 1 Comment
Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a chord with the end user and they’ll bite. That […]

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