Tag: shopper marketing

Stop guessing, start targeting

February 23, 2016 Yash Chitre Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the, moving away from archaic print channels, in an effort to increase targeting. Instead of mass printing the weekly tab or newspaper insert that advertises this week’s specials, we’ll see that content digitized and pushed out through web […]

INFOGRAPHIC – Engaging users on the experiential path

January 26, 2016 Yash Chitre Employee Mobile Apps, Experiential Communications Tags: , 0 Comments
  Here’s a great visual of how experiential path communications plays a role in mobile marketing. With today’s mobile technologies, brands have so many opportunities to engage users to keep them not only informed, but entertained and educated so they get the most out of their experience, delivering higher customer satisfaction and engagement.

Dartboard marketing doesn’t work

November 3, 2015 Yash Chitre Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications, Proximity Tags: , , , , , , , , , ,
It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a dart at a board and hoping to hit the bull’s eye. Will you hit […]

Connecting physical to digital with mobile technology

October 6, 2015 Yash Chitre Customer Service, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition Tags: , , , , , , , , , , ,
A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative technologies that can help bricks turn into clicks. The challenge: The ability to take a physical […]

Mobile Analytics – Marketers don’t have time

June 30, 2015 Yash Chitre Big Data In HR, Employee Analytics, Employee Communications, Employee Mobile Apps Tags: , , , , , , , , , , ,
It seems like there’s a million different analytical tools out there for marketers to leverage today, particularly when it comes to mobile analytics. We apply these tools to complex data sets in order to extract valuable insights that can help us push our brand efforts forward. Analytical tools are essential for any marketer, because they […]

Push Notifications – Stop pushing me crap

June 2, 2015 Yash Chitre Employee Communications, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications Tags: , , , , , , , , , , ,
Push media is becoming increasingly popular these days in the world of diversified marketing and advertising. If you’ve got an iPhone or Android device and run apps, you’ve more than likely noticed carefully woven media in the form of push notifications—text, photos, coupons/deals/offers and much more popping up on you device. Almost like when pop-ups […]

Leveraging your suppliers and vendors with your mobile app

May 19, 2015 Yash Chitre Customer Service, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Gamification, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications, Proximity Tags: , , , , , , , , , , ,
No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day. If you’re a retailer, it’s using it as a channel to push what’s on sale […]

Know them, serve them, and they’ll be back

May 5, 2015 Yash Chitre Customer Service, Employee Communications, Employee Rewards and Recognition Tags: , , , , , , , , , , , ,
: Know your customer. Serve them. I know it sounds simple and obvious. However, so many of us marketers forget these simple tenants that have worked time and time again. Some of the largest and most respected brands in the world have been built on these two most basic principles. If you do these two […]

Mobile Apps + Shopper Marketing = Best Friends Forever

November 25, 2014 Yash Chitre Employee Communications, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications Tags: , , , , , , , , , , ,
Mobile apps should be every shopper marketer’s best friend. Why this channel over the endless choices of others like TV, web (paid or organic), social, etc.? Most importantly, because the user downloaded the app, which means they want to connect with you and your brand. You have permission to target them with everything you got […]

Every mobile action should have an app reaction

November 11, 2014 Yash Chitre Customer Service, Employee Analytics, Employee Communications, Employee Feedback Strategies, Employee Mobile Apps, Employee Rewards and Recognition, Experiential Communications, Proximity Tags: , , , , , , , , , , ,
Mobile apps are a great way to measure and react to your customer’s behaviors. Right now, too many mobile apps simply push content. They don’t do anything else beyond that. They might push goods, services, promotions, loyalty programs, coupons and perhaps some gamification. But they don’t measure any in-app behavior in a way that lets […]

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