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hr tech trends 2021

How Happy Is Your Top Talent? In 2021, Your Tech Will Tell

What will 2021 have in store for human resource (HR) and personnel professionals? One thing is certain: With unemployment at a 50-year low in the US, top talent will hold the upper-hand. They will consider their options and make the best move for themselves – professionally and personally. 

Regardless of your industry or the size of your organization, this reality will push to the top of your priority list the need for more comprehensive and measurable employee engagement efforts. 

Or it should. 

In 2021, the name of the game is personalization. Employees increasingly expect an employee-friendly environment, where they participate in the decision-making process by sharing their thoughts with business leaders. Technology will play a key role here, as the use of real-time analytics, the application of gamified systems, and big data will drive employee appreciation and accessing employee satisfaction. 

In particular, feedback tools will energize a workforce that likes to know how they’re doing, regularly and if possible in real-time. The new year isn’t going to change any of that. In fact, according to Deloitte, there’s going to be an actual explosion of feedback, pulse survey, and analytics tools. 

7 Technologies and Trends Shaping HR in 2021

Here’s a look at 7 technologies and trends likely to shape HR and personnel interactions in the coming year. 

The essential role of people analytics. People analytics, also called HR analytics, is maturing quite rapidly and becomes a must-have in 2021. In that regard, according to Bersin, there are 3 key elements to keep a particularly close eye on embedded analytics AI, and organizational network analysis. Instead of doing manual analytics using smart analysts and software like R, analytics are now starting to be embedded. Once in place, these analytics will automatically adapt and finetune. 

C-suite and HR work cooperation. As we’ve reported, successful companies will enjoy alignment between the c-suite and human resources. Leaders who don’t plan exactly what they want their training to accomplish are wasting resources, according to the HR Trend Institute. In a learning culture, management and HR work together to define the values, processes, and practices that increase performance and competencies. Employees who share the knowledge and skills they acquire feed a learning culture that creates a sustainable and adaptable organization. 

Mobile content and delivery are more critical than ever. According to a study by LinkedIn, the biggest challenge for talent development is getting employees to make time for learning. Employees would agree that they don’t have the time to take away from their primary jobs to get training. Delivering training across multiple platforms, such as classroom, mobile, and on-demand, can help eliminate the time crunch for busy employees. It also gives your employees the incentives and social interactions they need to actively engage. 

Framing training as a valued employee benefit. Employee learning and training can be a key differentiator between companies competing for talent. Employees want to work for organizations that provide personal and professional development, and they consider it a deciding factor when determining whether to stay with their current employer or to move on. Leverage your training as an employee incentive, and add it to your existing benefits package alongside retirement and health and wellness options. 

Increasing gamification. “Gamification” is simply a process of building a progressive reward system into employee training and communications that imitates modern video games. Badges, points, leaderboards, and community involvement incentivize the online training experience for even the most jaded learner. Learners who lack the passion and drive to participate can use these tools as a springboard until their core motivation kicks in. 

Making performance management a priority. Performance management is now real-time, continuous, and integrated process. Annual performance reviews will be a thing of the past. Reviews will occur more frequently (weekly, monthly or quarterly). These reviews and check-ins help HR get more granular with performance and changes occur almost instantly as opposed to gradually. Employees are more actively aware of their own performance and improvement areas making growth more dynamic.

Data security is the norm. With data security and privacy laws being passed all over the world. Every organization needs to start taking data privacy more seriously. Employee data must be kept safe and secure at all times. Which entails making sure that all HR tools and technology being used must protect sensitive identifying information and  must store all documents in a centralized and organized manner.

One Tool Addressing Multiple Needs

There is any number of employee communications tools and platforms on the market that let you gather data and push messages to your team, whether they are under one roof or scattered around the world. But to truly engage employees and optimize productivity, happiness, and satisfaction, you need more than a communications tool. 

That’s why we created the HubEngage employee engagement platform. It’s built on our exclusive CoIL Engagement Framework, which provides users four key capabilities that organizations need to yield real business results. 

The capabilities are: 

  • Inform & Inspire: Keep employees plugged in with interactive content, leadership messaging, new product/service training, and fast-track career advancement opportunities.
  • Hear Your Employees: Get employee ideas, insights, and opinions with instant feedback surveys and polls. Keep your finger on the pulse of your culture so you can stream future content that hits home.
  • Reward & Recognize: Reward and recognize employees who view and share content with points and badges that may be redeemed for prizes and certificates.
  • Analyze Metrics: View employee engagement levels, satisfaction, knowledge scoring content advocacy, app usage, gamification stats, and more so you can adapt programs for maximum performance.


An employee app platform like HubEngage gives you the power both to create a workforce invested in their work and an effective means of measuring the ROI of various initiatives in real-time. 

We invite you to try the HubEngage app for free and discover for yourself how close at hand better employee engagement is.  

Download The Ultimate Guide to Planning Your Employee Experience Platform

To truly empower employees and optimize productivity, you need more than a communications tool. This guide frames the employee experience platform planning process and how to create the work environment your organization needs.

Download Now

Yash is SVP of Engagement and Co-Founder of HubEngage. Yash is responsible for marketing, client engagement and product development for the HubEngage Employee Experience platform. Over his 20+ years of experience, he has worked in the employee communications and engagement space with enterprise customers of all sizes and bench marked many best practices that have resulted in the feature set included in HubEngage.

Senior Vice President & Co-Founder, @HubEngage

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