The Importance of Content Marketing in the Buying Journey | Interview with Yash Chitre from HubEngage
Our very own Senior VP of Marketing and Engagement here at HubEngage was a featured…
Employee communication can be vastly improved by having an omnichannel approach. By using a combination of mobile apps, Intranets, email in conjunction with digital signage, you can supercharge your employee communications and reach all of your workforce, no matter where they are.
In today’s modern workforce, companies are increasingly upping the game with their employee communications by leveraging as many channels to reach their employees as possible. While mobile apps and of course intranets have been the go-to channels for sometime, combining them with digital signage makes the experience even more powerful.
Digital signage for employee communication is not a new groundbreaking concept by any means. In fact this channel predates mobile apps and even intranets. Many industries such as manufacturing, retail, healthcare and hospitality have had digital signage and display screens in various different environments. Particularly in places like break rooms, facility lobbies, cafeterias and other employee facing work areas, you will see employee facing digital signage.
Many of these systems are proprietary for both hardware and software, which means you have to use a specific program an interface tying you in and locking you to one technology only. Today’s digital signage for employee communication platforms are SaaS web based, which means they are a more flexible software-as-a-service in the cloud with a portal that is web-based. An online dashboard then feeds data to these digital signage screens.
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Furthermore, streamlining all your employee communications inside of one cloud-based SaaS platform makes management a lot easier, not to mention cost consolidating. Imagine being able to go onto one single seamless dashboard and push your content to various employee segments and decide what goes to employee communication apps, intranets, and digital signage?
So how does it all work?
And what content is best suited for digital signage for employee communication?
Let’s take a modern employee communications and engagement platform such as HubEngage as an example here. This platform allows you to have all your digital screen locations organized to you can target employees based on segments and all in one place. This way you can pick and choose what you want push to whom and when. It further allows you to schedule your content so you can frontload everything, set it and forget it. You get to sit back and watch your contact drip out overtime, just as you engineered it in your administrative dashboard.
Now, in terms of content, this is where you’ll want to pay particular attention to what you’re putting out in certain channels like mobile apps and intranets, versus digital signage for employee communication. Content pieces that involve some interaction from employees might just show a preview of the communication–think of it like a teaser– and then have a QR code displayed when it shows on your digital signage for employee communication. The idea is to entice the employee and get them to scan that QR code to then unlock the content so they can experience it in detail, and enjoy a more personalized setting on their mobile phones.
Things like events, company happenings, important announcements, policies, procedures and even recognition can all be displayed and promoted on your digital signage for employee communication. There are also opportunities to use this channel to highlight achievements, company milestones and celebrating your corporate culture.
What about the hardware solution? Use any TV screen you like!
Today it’s very easy to connect all your systems together and easily use digital signage for employee communication. You can use existing hardware in place, or easily deploy TV screens for your digital signage needs. SaaS-based platforms like HubEngage literally just need a TV with an internet connection. You can even connect an Amazon Fire Stick or Google Chrome Stick to any HDMI port on your existing TV equipment and get started right away. Long gone are the days where you need proprietary hardware and expensive software in order to create a compelling digital signage for employee communication experience for your workforce.
Do you want to explore how using digital signage for employee communication can help supercharge your employee engagement? Take a free tour of HubEngage today and request your personalized demo where an employee engagement specialist can walk you through a solution tailored to your unique environment and how you can benefit and very little time.