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Success Stories: How Utz Brands Thrives with HubEngage


In this post, we will explore how our valued customer, Utz Brands, has leveraged HubEngage to achieve their goals. Discover who they are, why they chose HubEngage and their experience with our platform.

Who is Utz Brands?

Utz Brands, Inc. manufactures a diverse portfolio of savory snacks through popular brands we all love. After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve their growing customer base.

Why Utz Brands is Using HubEngage?

Utz Brands turned to HubEngage to increase employee engagement through better communications with CrunchConnection, their internal employee communications app platform. Better communication creates better-informed employees who can then deliver on the mission, vision and values of the company. 

Their Experience with HubEngage

Utz Brands has been using HubEngage for many years and has seen significant improvements in employee communication. Here’s what they had to say about their experience:

Our company culture has undergone a positive transformation since adopting the HubEngage app. The interactive features and seamless communication channels have made a significant difference in fostering a positive work environment!

– Ginger Miller, Director of Health and Benefits

2023 Platform Overview 

In 2023, UTZ employees truly maximized the potential of the HubEngage platform, showcasing impressive engagement metrics. Over the year, more than 7,000 posts amassed over 1 million views, accompanied by 70,000+ likes and comments. This high level of interaction highlights the employees’ active participation on the platform.

To further boost engagement, UTZ leveraged automated emails, sending out over 4,000 weekly digests packed with valuable content. This strategy successfully converted previously inactive users into active participants. The platform was consistently buzzing with activity, achieving an adoption rate of 52%.

Additionally, more than 80,000 notifications were sent to keep employees well-informed and engaged with the latest updates and activities on the app. Overall, 2023 was a dynamic and vibrant year for UTZ on the HubEngage platform, with no shortage of interaction and involvement.


Utz Brands’s success story is just one example of how HubEngage can make a difference. If you’re looking to enhance your internal communications and boost engagement, HubEngage is the platform for you.

Visit to sign up today and start your journey towards better engagement and communication.


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