We’re thrilled to announce that Brightline Trains and HubEngage are finalists in the Digital Communications category of the 2025 Zenith Awards, one of the communications industry’s most prestigious and competitive recognition programs hosted by Ragan Communications and PR Daily.
Out of hundreds of submissions, only three finalists remain—and Brightline + HubEngage proudly stand among them.
Recognizing Excellence in Internal Communications
The Zenith Awards honor organizations that redefine how companies connect, engage, and inspire their people. Our joint submission, Brightline + HubEngage: Transforming Employee Communication and Engagement at High Speed, showcased the measurable impact of bConnected, Brightline’s custom HubEngage-powered platform.
From the beginning, we set out to modernize communications for Brightline’s fast-paced, predominantly mobile workforce. As a result, the transformation has been nothing short of remarkable:
- 62%+ adoption within the first 90 days
- 80%+ average monthly engagement across recognition, social, and feedback features
- 52% improvement in responsiveness to critical communications
- Over 1 million content views
- 2x cost savings by consolidating multiple tools into one unified solution
More Than a Platform: A Culture Shift
Today, bConnected serves as much more than a communications platform. It acts as the backbone of Brightline’s employee experience by enabling real-time updates, fostering recognition, showcasing leadership visibility, and creating feedback loops that keep employees informed, engaged, and aligned with the company’s mission.
This initiative clearly demonstrates that when technology and strategy come together, employee communications directly fuel business performance, safety, and culture.
Stephanie’s Perspective
At the heart of this transformation stands Stephanie Espinoza, Internal Communications Manager at Brightline, who drove strategy, execution, and content. She shared:
“Implementing bConnected through HubEngage has been a game-changer for Brightline. It’s not just a platform; it’s become the backbone of how we communicate, recognize, and engage our people across all levels and locations. For the first time, we’ve been able to deliver real-time, targeted messaging to our deskless workforce, gather instant feedback, and spotlight team member achievements in meaningful ways.
The partnership with HubEngage has enabled us to move faster, communicate more effectively, and build stronger connections between leadership and the frontlines. We’ve seen measurable improvements in engagement, satisfaction, and overall alignment with our mission. I’m incredibly proud of what we’ve accomplished and excited about what’s ahead as we continue to grow.”
Looking Ahead
The final round of judging will determine the overall winner. However, being named a Zenith Awards finalist in the Digital Communications category already validates what we’ve built together.
Internal communications isn’t just about sending messages—it’s about creating connections that drive real results.
We proudly share this recognition with Brightline Trains and remain excited to keep pushing the boundaries of how companies engage their employees.
👉 See how HubEngage can transform your communications—book a demo today
