Why Engagement Via Targeting Employees Should Be an Organizational Priority for 2023
Why does loyalty matter? Employee loyalty breeds customer loyalty. A study from Aberdeen found that companies with engaged employees see 233 percent greater customer loyalty and a 26 percent greater increase in annual revenue than companies with disengaged employees.
Engaged employees work longer, have a better sense of top priorities for the company, and are largely more productive than disengaged employees. Most organizations have a lot of room for improvement in this area. According to a 2016 Gallup poll, only 32.6 percent of employees are engaged.
Another reason targeting employees for employee engagement matters is turnover. ADP Research Institute found that workers aged 24 and under had a turnover rate of 50 percent in the first quarter of 2016. That costs companies a lot of money — $30.5 billion annually.
There are a lot of ways to engage employees on-site at the office, but businesses are also realizing that it is time to meet employees wherever they are. This is where mobile technology comes into play.
Average cell phone users touch their smartphone 2,617 times a day. Mobile is a tool that is just waiting to be used. Here are seven ways employers and their employees can benefit from mobile employee engagement.
#1 Connect with employees anytime, anywhere for targeting employees
Most people in the U.S. have mobile devices somewhere on their person for the majority of the day. If they are interacting with those devices as much as the stats say they are, employers have a built-in way to connect with employees whenever and wherever it is most convenient for the employee. Email blasts can be missed, but a push notification on an employee’s phone is going to be seen. This is great for company-wide messages, like a change in email policy or an update to the employee handbook, but it is also valuable for managers and team members.
#2 Get Instant Feedback
Surveys and polls are an excellent tool for employers, and they make workers feel like they have a voice. They are a great way to build the employer-employee relationship. If a company is looking to take the next step in instant feedback, though, it may be time to go mobile.
Geolocation technology allows employers with targeting employees and feed them a survey or poll based on the office they just left, while the experience is still fresh in their mind. Companies can also push surveys based on the content that an employee is perusing, with questions based on, for example, the video or training module the person just finished.
Again, this is good for both employers and employees. It allows the employer to enhance the experience for the next user (with real-time feedback) and it gives the employee a sense that his or her opinion is being heard.
#3 Increase Productivity
Mobile engagement allows employees to participate in work-related activities on their own time, which increases productivity. If an employee can watch a training video on the train commute home, for example, he or she is more likely to do so than if extra time must be set aside during the day.
Another way targeting employees can increase productivity is through gamification. Quizzes, trivia, augmented reality, geo-tagged scavenger hunts, and more can help encourage employees to learn more faster and help keep employee enthusiasm high.
#4 Incentivize Interactivity With the Brand
Employees are even more likely to watch a training video or play a game if there is an incentive to do so, in the form of badges or points that can be redeemed for rewards. Badges can be given for any number of things such as: browsing a few screens, submitting or sharing information, or providing feedback.
This system encourages interaction with the brand, forges even stronger ties between employee and employer, and can help put employees on the fast track to advancement within the company.
#5 Enhance Personalization
Targeting employees also allows a company to create an experience targeted to fulfill the needs and desires of each employee. Depending on a user’s history with the app, what videos they tend to watch, or which surveys they choose to fill out, different content can be pushed to make their experience more valuable and enjoyable. Personalization also allows employers to learn more about their workers, which can inform future content and information.
#6 Communicate Clear Values
If a business is looking to build employee engagement and, subsequently, loyal brand ambassadors, they want their workers to understand corporate vision and values. According to a survey from Eagle Hill Consulting, 47 percent of workers do not know or are unsure of their employer’s core values.
Mobile engagement is an excellent way to communicate a company’s mission and values because the entire experience is branded. Even the decision to go mobile itself communicates something about a company.
#7 Encourage Camaraderie
An in-office chat system is very useful for communication when people are at work, but a mobile app allows employees to interact with each other outside of the office. Employees who forge relationships and connect outside of the office are more likely to work well together and increasingly likely to stay in their jobs.
The Benefits of Mobile Employee Engagement
Employees who are engaged do not want to leave the company for which they work. They are brand ambassadors who spread goodwill about their employer. Mobile engagement helps employers build strong connections with employees by delivering content to them on their terms. For all of these reasons, mobile employee engagement just makes sense.
If you’re looking to take the next step in employee engagement, we can help. Try the HubEngage app for free to find out how your company can go mobile.
Frequently Asked Questions (FAQs):
1. How do you target employees?
As the nature of work has drastically shifted in the past decade, HR departments have been tasked with finding innovative ways to both engage and attract top talent. One such strategy is targeted mobile app engagement, which can lure employees back into the fold by showcasing product updates or company developments that make them feel valued as a part of your organization. Not only does this help to keep employees informed about key points relevant to their job, it also offers an easier way for current staff and potential recruits alike to access crucial information from any device – whether they’re at home or on-the-go.
2. What are some common methods for targeting employees?
Attracting and retaining the best employees is essential for any organization to remain competitive and successful. For HR professionals, understanding the different methods used to identify, target and motivate potential job candidates can be a crucial tool in reaching organizational objectives. In this blog post, we’ll discuss some of the more common approaches used by employers today and examine how they can assist HR teams when building their workforce. From actively looking in the right places to utilizing passive strategies that tap into existing networks – there are several ways employers can optimize their search for talent while staying ahead of competitors.
3. What are the benefits of targeting employees?
In today’s competitive business landscape, it pays to make sure you are actively targeting the right employees for your company. It goes without saying that recruiting and hiring the right people can bring a number of benefits to your organization in terms of cost savings, increased productivity, improved morale and much more. What many HR professionals don’t realize is just how powerful targeted employee recruitment efforts can be when strategically implemented with the end goals in mind.
4. How can you improve your targeting of employees?
Recruiting the right talent for your organization is a key factor in obtaining success. Knowing how to effectively target potential employees can be a great challenge due to the increasingly diverse workforce. The job market has evolved over time and employers need to keep up with current trends in order to stay ahead of the competition. By carefully examining your recruitment process, you’ll gain insight into how you can improve your targeting of employees, from developing more strategic performance assessment methods to creating stronger employee retention strategies. There are simple ways that HR professionals can refine their targeting of potential and current employees for maximum efficacy.
5. What are some common mistakes when targeting employees?
Employers across all industries recognize the importance of attracting and maintaining optimal levels of talented employees. Targeting possible candidates for jobs can be a tricky practice, but making even just one small mistake could lead to major missed opportunities. To ensure you don’t miss out on the best potential talent available it is important to understand common mistakes when targeting employees so that they can be avoided.